When I look at the ocean I can’t help but wonder what kind of weird things we still haven’t discovered. We already know the ocean contains swordfishes, sawfishes and hammerhead sharks. Have you ever wondered if there were more types of fishes we could do carpentry with? You wouldn’t believe me if I told you there is a screwdriver whale somewhere in the ocean because it is hard for us to believe the things we can’t see. The ocean is filled with things that we cannot see. Some of which we, humanity, have put in there. These same unseen things may prevent us from discovering more fucked-up fishes in the ocean in the future. So, how can we preserve our fishes’ toolbox? How can we get rid of something we cannot even see?

Credits:
AD: Nuno Monteiro.
AD/CW: Youssef Keskes.
AD/CW: Juan G Miralles.
CD: Florian Weitzel, CD, Chimney, Berlin.
CD: David Herrmann, CCO, Phosphene, Berlin.

Awards:
Future Lions 2018 Shortlist

Press:
Ads of the world